Advertising – digital communication for the socio–cultural development of the ancestral cultural sanctuaries of the red road: Yololo (Chongón) and Cempohualli (Guale)

The objective of this work was to analyze the management digital communication in ancestral cultural sanctuaries Yololo Chicomoztoc Teocalli and Campo Hualli located Chongón Guale Ecuador, respectively, links between socio-cultural developmentwere examined, offering a unique experience by sharing on platforms services that these places provide benefits they bring. research is non-experimental transactional design, an exploratory type, for which tools were used allowed obtaining relevant data, analyzed interpreted, providing valuable information creating implementing strategies platforms. In simple friendly way.